The Buff operates a real automotive detailing studio where appointment length depends heavily on the service being booked. A premium wash may take a fraction of the time required for a complete detailing or paint-correction job.
Before the platform was introduced, the business had no dedicated website and no structured booking workflow. Appointments were coordinated manually, which meant customers had no reliable way to see available times and the business had no system for automatically accounting for different service durations.
The absence of a centralized system also meant service information, pricing, operating hours, and booking rules could not be managed from one place. Any future digital experience needed to reflect how the studio actually operates rather than forcing the business into a generic appointment model.